3 WAYS TO ADVERTISE ONLINE FOR FREE
Free advertising online for small businesses can come in many forms that are often overlooked. Gaining exposure online doesn’t have to be expensive. In fact, some of the best ways to increase your company’s visibility online can be done for free. With a little creativity and knowledge of your industry, you can gain hundreds or thousands of new clients through free online sources. Let’s dig in.
That’s right, your company blog is a potential gold mine. The key is to make it interesting. If you don’t already have one, now is the time to get it started.
The best way to use your company blog is to give out free information and tips that will attract the consumers or clients interested in what you offer. After all, you are the expert in your field, so why not be seen as such?
The better your blog posts, the faster the word will spread. Be sure to write about something unique that offers value to your readers. If you’re having trouble deciding on a topic, here are 50 great ideas to get you started.
Fire Up Your Twitter and Facebook Accounts
Now that you have cranked out a catchy blog post, why not take to Facebook and Twitter to share your awesomeness? This works especially well with news related posts. If something that is trending is related (even remotely) to your business, join in on the conversation.
Ask questions to your followers and subscribers. Ask their opinion on related subjects and news. Get the conversation started and be in the middle of it. However, only post when you bring something interesting to the table. Keep a separate Facebook page just for employees and executives if you want to make posts about company happenings. Most of the time, your customers will find this boring. Your interaction with your audience should always be fun and interesting.
Make a Video
This is by far the most overlooked tool by most small businesses. Bandwidth is becoming cheaper and devices like smart phones and tablets make it convenient to watch videos distributed online. By turning your content into video, you may very well be placing your company a step ahead of your competition.
If you only decide to use one video sharing website, I would go for YouTube (http://youtube.com/). YouTube receives millions of visitors each day and it’s dead simple to upload your video there. You don’t have to have a professional camera or lighting. Just be sure to speak clearly and be concise. Have a script ready before you start recording and stick to it. Never use fake testimonials or reviews.
Some of the same rules apply to making a video as they do to creating a good blog post. You want to share something of value. No one wants to see a boring video of your building unless it’s relevant to your client’s interest. An exception to this rule would be showcasing a restaurant, gym, spa, or something of that nature. In those situations, your customers might want to take a look at the place to help them make a purchasing decision. However, we are going to focus on a more engaging form of video.
Like creating a blog post, you want to give out some free information that you are an expert on. An example would be a salon. If I owned a salon, I might make a video giving tips on how to color your own hair.
Now I know what you’re thinking – why would you want to teach people how to do something that you offer as a service? Don’t worry; people know you’re the expert. Chances are they will want the expert to do it right. However, by publishing such a video, you instantly gain credibility, not to mention that you now have some great ammunition to bring people to your blog via social media. Make a tweet about your new how-to-video, make a blog post about it and embed the video. This will all help you be seen as the authority. Another benefit is that the big G (Google) loves this type of content and will reward you for it and may just bump you up a few spots in the SERPs eventually.
Using these 3 techniques to increase your online visibility can be highly effective. Combining all 3 is a great start to ensuring your company is seen as the authority in its field. If you need help with any of this or if you want to talk about some custom solutions to make your business really shine, feel free to contact us and we will set you up with a free consultation.